BrandCast

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The Internet Revolution has transformed the business landscape with unlimited choices and creations of unlimited demands, characterized by the phenomenon of the Long Tail. With the democratization of the Internet through blogs, podcasts, social networks and Wikis, the long tail reveals new dynamics about consumers and business models on the Internet. The success of the long tail is flashed out from successful companies such as Amazon.com, Salesforce.com, iTunes, Yahoo! and Google. In this session, together with industry leaders, we discuss how you can ride on the long tail and create new enterprises that can deliver more value to your customers.

Moderator (From Left):
Bernard Leong, SG Entrepreneurs & Singapore Angle and NUS Entrepreneurship Center

Panelists:
Andeas Weigend, Former Chief Scientist of Amazon.com
Bobby Napiltonia, Senior Vice President, Global Business Development and Alliances, Salesforce.com
Reza Behnam, MD of Yahoo! Southeast Asia
Nathan Torkington, O’Reilly Radar, Perl Foundation Board

This Podcast is brought to you by The Digital Movement & BrandCast.biz

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Next: “The New Asia Pacific” Podcast (Release Date: 1 Apr 2007)

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Andreas Weigend
the Former Chief Scientist of Amazon.com

The Internet Revolution has transformed the business landscape with unlimited choices and creations of unlimited demands, characterized by the phenomenon of the Long Tail. With the democratization of the Internet through blogs, podcasts, social networks and Wikis, the long tail reveals new dynamics about consumers and business models on the Internet. The success of the long tail is flashed out from successful companies such as Amazon.com, Salesforce.com, iTunes, Yahoo! and Google. In this session, together with industry leaders, we discuss how you can ride on the long tail and create new enterprises that can deliver more value to your customers.

This Podcast is brought to you by The Digital Movement & BrandCast.biz

Subscribe to this Podcast:


Or… Subscribe in a reader

Brandcast.biz is a series of Podcasts on how media companies and enterprises are using new media / social media to reach new audiences - helping companies to tell their brand story in the new millennium.

Do you have a success story to share with us? Write us at brandstory@brandcast.biz

We also help companies shape their new media marketing strategy - be it through Great Podcasts, Blogs, You-Tube Video or a niche Social Network. We’ve got the expertise to help our clients tell their brand story in the new media.

For a request for quote or just to chit chat, just email us at sales@brandcast.biz.

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Nathan Torkington,
O’reilly Radar,
Perl Foundation Board

Nat Torkington comes from O’Reilly, the very company that coined the term “Web 2.0″. Since 1978, O’Reilly has been a catalyst of cutting-edge development, homing in on technology trends that really matter and in turn spurring their adoption. Nat is a long time pioneer in the technology space, having chaired the O’Reilly Open Source Convention and other O’Reilly conferences for over a decade. He co-wrote the best-selling Perl Cookbook and was one of the founding O’Reilly Radar bloggers. Few people are as plugged in as he is to the Web and the open source community.

Given Nat and O’Reilly’s long track record in spotting disruptive changes in the technological arena and being at the forefront of it all, we have asked Nat to give us a primer on how the technological landscape has changed in the past few years and how innovators can stay on top of it all.

This Podcast is brought to you by The Digital Movement & Brandcast.biz

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Next: “The Future of The Web” Podcast (Release Date: 29 Mar 2007)