Nexus 2007: Primer To The Long Tail
Andreas Weigend
the Former Chief Scientist of Amazon.com
The Internet Revolution has transformed the business landscape with unlimited choices and creations of unlimited demands, characterized by the phenomenon of the Long Tail. With the democratization of the Internet through blogs, podcasts, social networks and Wikis, the long tail reveals new dynamics about consumers and business models on the Internet. The success of the long tail is flashed out from successful companies such as Amazon.com, Salesforce.com, iTunes, Yahoo! and Google. In this session, together with industry leaders, we discuss how you can ride on the long tail and create new enterprises that can deliver more value to your customers.
This Podcast is brought to you by The Digital Movement & BrandCast.biz
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